The number of iPhone 5 pre-orders has become huge news. Good for Apple blogs, they get page views. But the fact of the matter is, the number of pre-orders shared by Apple doesn’t matter. Why you ask? Well, because, 2 years ago Apple announced the iPhone 4–and there were millions of those sold. Millions of people who already owned the iPhone 3G got the iPhone 4 and have been locked into the Apple ecosystem. They will be upgrading their phones because like any other 2 year upgrade cycle in the US, people want the latest.
The iPhone was the first and was going after shitty phone users, Android came along and started going after those who didn’t want the iPhone still wanted a better phone. Windows Phone 8 is trying to get the RIM users and those that don’t want either the iPhone or Android. And that’s what should be Microsoft’s marketing. Like the 47% American voters that Romney can’t convince, Microsoft can’t convince the definite iPhone buyers to go Windows Phone 8, they should go after the rest.
So back to my point, the pre-orders don’t matter, because in the year of iPhone 4, Apple sold a lot more than their first 2-3 day pre-orders. If Apple’s pre-orders exceeds the total number of iPhone 4 handsets sold, that would be news, till then it’s not.