When I saw Smasung’s ad, I laughed. Not only due to the humor ad but at those who line-up. There was a sense of Apple mocking, a signature Apple marketing tactic that Apple used against PCs.
The Samsung ads have a lot of owners riled up. The ad has evoked an emotion–that’s the purpose of advertisement. On the other side of the table, Samsung’s ads have given Samsung/Android phone owners an identity against Apple, as if they’re the cool ones–the same way as Apple tried to advertise Macs against PCs.
The target markets for Nokia & Samsung are different.
Samsung: those who’ve decided on buying the iPhone, hence more aggressive
Nokia: those upgrading to smartphones and still undecided, hence not aggressive
It’s hypocritical of those who appreciated Apple’s Mac vs PC campaign to feel Samsung’s ads are in poor taste. The ads aren’t in poor taste, it’s just instead of those laughing at others, you’re now being laugh at. And nobody likes that.